Andy Altmann
Founding Partner,
Why Not Associates / UK

On leaving the Royal College of Art in 1987 fellow graduates Andy Altmann, David Ellis and Howard Greenhalgh formed the multidisciplinary design group Why Not Associates. In over 30 years of experience they have worked on projects ranging from exhibition design to postage stamps via advertising, publishing, television titles, commercials, corporate identity and public art. Their clients include the Royal Academy of Arts, Channel 4, V&A, Grace Jones, Pompidou Centre, Royal Mail, Nike, Paul Smith, Antony Gormley, Natural History Museum and the Tate Modern.

In 1991 Why Not Associates coedited and designed Typography Now: The Next Wave – which became the most significant and best-selling survey of typographic trends and thinking of its time. A monograph was published in 1998 documenting the first ten years of their work and a second in 2004 which documented another five years. 

They still strive to push the boundaries of graphic design and more recent projects collaborating with artist Gordon Young have moved them into the world of large-scale public art.


The Comedy Carpet, Blackpool
(In collaboration with Gordon Young)

A public artwork that celebrates British comedy on an extraordinary scale. It gives visual form to jokes, songs and catchphrases dating from the early days of variety to the present. The 2,200m2 work of art contains over 160,000 granite letters embedded into concrete, pushing the boundaries of public art and typography to their limits.

Wall of Names – Salford Lads Club

Founded in 1903 Salford Lads Club was formed to tackle gang violence in the early 20th century, with the aim to keep young boys off the streets. The club pledged to “brighten young lives and make good citizens” and offered activities from weightlifting to annual camping trips. This laser-cut steel typographic artwork charts the history of the club by displaying the names of 22,500 members.

Words Chosen Well — The Telegraph

A series of television commercials for The Telegraph newspaper for the Words Chosen Well campaign referencing newspaper design from their 162-year archive, charting a chronology of key moments in time through to the present day.


An identity for Belgian arts campus which stages art, dance, theatre and architecture events.
Why Not Associates were asked to create a clear, bold visual language for deSingel that would illustrate “its dynamic, vibrant and unique qualities” – and reflect its distinctive architecture. 

Hult International Business School (In collaboration with Graphic Thought Facility)

A series of silk screen and digital prints located throughout the school that draws on the history and culture of the surrounding East London area.