Dag Solhaug Laska
Founding Partner & Creative Director,
Bleed / Norway

Dag Solhaug Laska is a founding partner and creative director at the Norwegian agency Bleed. It is a multi-disciplinary design consultancy based in Oslo and Vienna that specialises in identity, creating an experience through concept development, art direction, graphic design and service design. Bleed is one of the most awarded agencies in Norway, with both national and international recognition.

Dag is a classically trained graphic designer, with 20 years of experience in developing identities and visual profile applications. He creates solutions with an eye for the bigger picture. Dag has received a large number of Norwegian and international design awards and has been the Vice Chairman of the Board at Grafill – the Norwegian interest organisation for visual communication the past six years. His passion and interest for the sensory system, not only for vision, but also smell, has turned into a perfume brand together with his two partner colleagues at Bleed. Aiming to combine the sensuous universe of scent with the visual, fusing a continental feeling with the Scandinavian.


Tom Wood - Identity

Tom Wood is a fashion and jewellery brand. They are as of 2018 represented in around 200 stores around the world, including approximately 70 in Japan alone. You’ll find them in many of the most renowned concept stores in New York, Tokyo, London and Paris, as well as their own store in Oslo.

We wanted to create an identity that was flexible, with as few restrictions as possible: a foundation that we could keep building upon. The identity has recently been updated a tint to be more flexible and solid.

NRK P3 - Identity

NRK is the Norwegian government-owned radio and television public broadcasting company. From its early stages on, NRK P3 set important impulses to Norway’s contemporary pop and music culture. Not at least because of increasing social media presence, their target group constantly gets younger and younger.

The official NRK logo was constructed out of specifically geometric forms. In deconstructing the logo in its basic shapes we generated a graphic vocabulary that had a strong autonomous approach we were looking for while also being flexible enough to play with it in unlimited ways – the concept of “Remix” was born.

Next to the icon system, the concept of remix and its formal approach led to the design of an own typeface: P3 Remix! With its unique edgy appeal the three styles – regular, light and outline – support the brand’s spirit on various implementations such as screen design, posters and print media, signage, merchandise, and so on.

Aker Brygge - Strategy, Custom Font, Signage Programme, Visual Identity for a Commercial District in Oslo

“The waterfront was seething with tourists and yuppies in summer. But for the rest of the year, the whole area was really dead,” says Herman Dyrø. From 2010 to 2015, he oversaw a 2.5 billion kroner investment to revitalise the area, on behalf of Norwegian Property.

“It’s posh, but it’s honest: this is an expensive place to work and live, but then again it offers an amazing standard,” says Bleed’s Dag Solhaug Laska.

Riksteatret - Experience and brand design

Riksteatret is a touring theatre whose audience, as they put it, “is the whole of Norway's population.” In practice, however, it has proved difficult to reach out beyond a comparatively narrow core audience. 

The goal was to awaken the interest in theatre throughout the country, reach new audiences, sell more tickets and revitalise the perception of the theatre.

Riksteatret has been redefined from a de facto subcontractor to the various venues, to a brand and a destination in itself — taking ownership of the entire customer experience and the relationship with its audience.

Innovation Norway - Identity

Innovation Norway is the Norwegian Government's most important instrument for innovation and development of Norwegian enterprises and industry. They support companies in developing their competitive advantage and to enhance innovation.

The challenge of the project was to get Innovation Norway to appear as one overall brand, within many numerous fields and services that they offer.

Our aim together was to create a strong, direct, corporate and efficient identity. Insight and research provided the basis for the challenges and the need for upgrading the efficiency, usage and impression of the identity. Local, regional and international input from staff, and from external partners, helped us understanding, defining and concluding.