Publicis.Sapient / USA
As Publicis.Sapient’s Global Chief Experience Officer, Donald Chesnut leads global multi-disciplinary creative teams that help brands transform their businesses and their relationships with their customers
across a range of touchpoints – from digital and mobile experiences to responsive environments to omni-channel commerce and brand communications campaigns, each sharing an approach that reflects his 20+ years in experience design: people first.
Donald is passionate about the role that innovation and technology is having on improving the lives of consumers around the world, and taking this “people first” approach has enabled him to create impact and earn awards for some of the world’s leading global brands, including Samsung, Unilever, Target, Disney, Fiat-Chrysler, RBS Bank, T-Mobile, Carnival Cruise Lines and Lufthansa.
Donald recognises that transformative customer experiences don’t come from a single idea, and he inspires his teams to seek out diverse perspectives. As an executive sponsor and founder of Potential Realized in Diverse Experiences (PRIDE) at Publicis.Sapient, he encourages people to bring their full, authentic selves to work – and in turn bring more to clients.
Donald is a frequent speaker and published author on the topics of customer experience, innovation and design, and his first book UX for Dummies was published in May 2014. He was an early graduate of NYU’s pioneering Interactive Telecommunications Master’s Programme (ITP), an industry-leading programme focused on the convergence of media, technology, art and commerce and was named in Adweek’s Creative 100.
Samsung Business.com Transformation
Samsung’s Business.com Transformation shows how a website redesign gave Samsung Business the opportunity to align on what they want to stand for, elevate their brand and share their story with the world.
Samsung – Overall Business Case 2018
Using the most powerful tools and practices in the industry to understand, analyse and then serve Samsung customers meaningfully, we created Radical Customer Centricity through Samsung.com and B2B, retail experiences, and loyalty and retention programmes.
Carnival – The New Pixels Gallery
The New Pixels Gallery is a reimagined space, with touchscreen photo towers and curated photo albums transforming the Carnival Cruise Line’s photo experience into something fun and immersive.
Miami HEAT App
We created the ultimate fan engagement platform, using real-time customisation – based on interests, location and time – to launch a team app that surfaces what each fan cares about most, then learns from their behaviour to get smarter over time.
Royal Bank Scotland (RBS) – Get Cash
Get Cash offers NatWest and RBS customers an easy fix for lost or forgotten cards, a way to quickly send money to family or friends in need, or a choice of leaving their wallets at home in favour of their mobile phones.
An AI-powered platform that allows Publicis Groupe employees from offices around the world to connect on specific projects, pairing them based on experience, availability and interest.
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